Amid all the headlines about Taylor Swift and Travis Kelce holding hands, the “kissing in public to make the relationship official” moment, not to mention every Swiftie’s newfound vested interest in the Kansas City Chiefs, you are forgiven for not noticing the one thing they definitely, actually, really share in common.
Both of them like wearing the all-time classic Rolex Day-Date. Unlike the OG athlete-musician celebrity couple Posh and Becks, who posed with matching Rollies back in the late ’90s when they got engaged, Tay and Trav’s watches weren’t purchased together—they just happen to be in sync with one another in the watch stakes.
“In the world of horology, the Rolex Day-Date is the quintessential statement piece,” says Paul Altieri from Bob’s Watches, one of the most trusted names in the secondhand market. “So when you see two stars like Travis Kelce and Taylor Swift synchronized in style, it’s a visual crescendo.”
While keen watch spotters among us await the glorious moment when the power couple are seen rocking their matching watches together, it’s worth explaining why Rolex Day-Dates are so revered. First up, clue’s in the name but they display the day and the date, which is far more of a novelty than it sounds. First unveiled by the Crown in 1957, it has always appealed to the type of people who like to use phrases like Carpe Diem to gear themselves up in the morning (You go seize that day!), or as Rolex puts it: “Those who make each day a promise for the future.” Given how successful, driven and popular they both are in their own right, it’s fair to say both Taylor Swift and Travis Kelce fit that bill.
Kelce has doubled down on his thirst for the Day-Date as he has both an 18-karat yellow gold version and a platinum one—refs 228238 and 228236, respectively—which he likes to alternate with more of an everyday piece in his Submariner.
Similarly, the Evermore signer has a 36mm Everose Gold Day-Date (ref 128235) with brown dial as well as an Oyster Lady Datejust—which just has a date window. All three models in the Kelce/Swift locker are classic, sought-after Rolex watches, ones upon which the brand’s unrivaled legacy as the number one watchmaker in the world has been carefully constructed on. As Altieri puts it, “Such timeless elegance knows no boundaries, which is why when two icons like Travis Kelce and Taylor Swift sport matching Rolex Day-Dates, it’s a symphony of style that transcends generations.” Sounds a tad like a Taylor Swift lyric, and we’re not mad about it. Here’s to flying the flag for watch couple goals.
