Justin Bieber’s wife Hailey, Becomes a Billionaire, Lands a 1 Billionaire Dollar Cosmetic Deal

Hailey Bieber Joins Billionaire Club with $1 Billion Rhode Beauty Deal

Hailey Bieber has officially become a billionaire after securing a landmark $1 billion deal for her skincare brand, Rhode. The acquisition was made by e.l.f. Beauty, marking one of the largest celebrity beauty brand deals in recent years.

The deal reportedly includes an $800 million upfront payment in a mix of cash and stock, with an additional $200 million tied to Rhode’s performance over the next three years. This move solidifies Hailey’s transformation from model and influencer to a serious force in the business world.

Rhode, launched in 2022, quickly gained traction for its clean, minimalist approach to skincare. The brand’s products, including popular peptide lip tints and blushes, resonated deeply with Gen Z consumers. Rhode reported $212 million in net sales for the year ending March 2025, a remarkable feat for a brand that’s only been in the market for three years.

Hailey Bieber will continue to lead creative direction at Rhode as the Chief Creative Officer and Head of Innovation. She’ll also act as a strategic advisor to e.l.f. Beauty as the brand pushes for global expansion.

The timing of the billion-dollar deal is especially noteworthy given recent reports of financial challenges faced by her husband, pop star Justin Bieber. With this acquisition, Hailey stands out not just as a celebrity entrepreneur, but as a business powerhouse in her own right.

This success places her among a growing list of celebrities who have turned their personal brands into major business ventures, proving that her influence goes far beyond social media.